What people don’t realize is that professionals are sensational because of the fundamentals. — Barry Larkin.

Part 1

Years ago, I listened to the motivational speaker, Les Brown. He gave a talk at a Men’s Seminar tagged “The Man Power Conference”. I did enjoy the stories he told about how his life has panned out so far. It was a great and inspiring talk. Ok I am saying it mildly. I am trying to tone down because I listened to that tape for over 120 times (Those were the days of cassettes. I am dated. I know). I could tell you what he said at every point. It got to a point I started laughing as hard as he did. I gave that tape to everyone I knew. Same for anyone who came within 5 metres radius of me.

All in all, I got away with something he said that rang true with me.

– Keep The Main Thing, The Main Thing.

– Keep Your Commitment To Your Commitments.

It had a nice rhythmic effect but it was also true. Those words stayed with me.

Part 2

My brother sent me a link of an interview of Jeff Bezos and wanted me to listen to what Jeff had to say. Hey, why not? After all, this is Jeff Bezos. I am a nice guy and so I share the link with thee. Hahahahahaha.

Jeff talked about pitching Amazon in the early days of the internet, success and failure in business, what keeps Amazon thriving and his hopes for the future of humanity. Great words flowed from the mouth of this business genius.

In the interview, Jeff talked about the fact that Amazon is a “Customer Obsessed” Company. He said Amazon was not product obsessed, neither was it technology nor competitor obsessed. He continued that since the company is customer obsessed, he has built the company around big ideas that supports customer obsession. They are:

– Low prices.

– Fast delivery.

– Vast selection.

He said EVERYTHING in Amazon is built around those 3 big ideas. Those ideas, he said, were obvious but he also acknowledged that obvious things are hard to maintain because little things here and there do distract. Obvious things, if not maintained, fall under gravity.

He emphasized that why he believes in the ethos of these 3 big ideas is that they are stable over time. No customer would want to pay more than necessary for an item in 10 years’ time. No customer would want a slower delivery neither none would want a car in any other colour as long as it is black. You get the drift.

Part 3

A new set of fellas erupted in the scene. The brand of what they were selling was on fire. Most people bought into it because it was solved lifelong problems that they faced. Who wouldn’t buy anything that will guarantee peace of mind and ease of living? Things went so well in such a way that the Governor and the President were scared. “These guys could easily take over”, they believed. As such, the government put a ban to the activities of the new fellas but it seems to have spurred sales. The government did all they could but these guys were “lit”. Nothing seems to deter them. Nothing seems to be on their path.

While the government was afraid of them, issues arose internally within the camp of the new fellas. Like any new movement or organizations, unforeseen circumstances arise and they must be dealt with. With no manual or technical savoir-faire, distraction sets in. The leaders of the new fellas had a rethink. When they pulled back, they saw the source of the internal discord.

The whole episode is well documented in history and it reads:

“And in those days, when the number of the disciples was multiplied, there arose a murmuring of the Grecians against the Hebrews, because their widows were neglected in the daily ministration. Then the twelve called the multitude of the disciples unto them, and said, It is not reason that we should leave the word of God, and serve tables.

Wherefore, brethren, look ye out among you seven men of honest report, full of the Holy Ghost and wisdom, whom we may appoint over this business. But we will give ourselves continually to prayer, and to the ministry of the word.” — Acts 6 : 1–4, King James Version

The leaders went back to the main thing, serving the Word of God — the thing that has turned the world around and they continued in it. The rest is history.

Part 4

What is the main thing about you?

What legacy of yours will outlive you? I know it is hard to think of legacies in your 20s and 30s but it is a good thing to think about. Infact, take out 15 minutes and write a letter from your 80 year old self to your present self. Just remember that at 80, there is little peer pressure. You are looking more behind that forward. You are living in the future you once hoped for.

The main thing about you will direct your finances, dictate who your friends are, define your core values and enable you make decisions easily.

Again, what is the main thing about you?